Some might be wondering, why did Dattel launch IDEAHACK in the first place? How does one idea make a big change in the landscape of understanding ASEAN consumer’s behaviour?

Azmir Rahman, the founder of Dattel and the current Head of Consumer Intelligence team, takes you back in time on how the consumer trends that we used to know is no longer similar to what’s happening nowadays, and all this can be quantified using the technologies that we have in this era of digitalisation.

This is where you come into the picture! We are looking for bright-minded individuals like you to share with us how we can evolve the procedures better and together, we will spearhead Dattel to be the global reference for ASEAN Consumer Intelligence.

Submit your amazing ideas now and stand a chance to win cash prizes and incubation opportunities that lie ahead!