What is IDEAHACK?
GLOBAL CONSUMER INTELLIGENCE CHALLENGE
An open innovation initiative by Dattel that brings together inter-disciplinary talents across the globe to find new perspectives, ideas and innovative technology-based solutions that will allow us to understand consumers better.
Why IDEAHACK?
THE COMPLEX CONSUMER
Join us on a mission to understand consumers in ways that goes beyond traditional approach. We want to be able to do so at the speed of business as consumers have become hyper connected. The consumer behaviour has become extremely complex and constantly evolving. The rapid pace of Industrial Convergence that is driven by technological advancement and digitalisation requires us to view consumers beyond singular lens.
HOW WE USED TO TRY TO UNDERSTAND CONSUMER
TOP-DOWN PERSPECTIVE
◘ Reactive
◘ Client-activated
◘ Hypothesis-based
◘ Problem-focused
◘ Explanatory
WE NEED TO VIEW CONSUMERS HOLISTICALLY
BOTTOM-UP PERSPECTIVE
◘ Proactive & innovation-driven
◘ Exploratory & limitless variables
◘ Consumer journey-focused
◘ Continuous behaviour & attitude study
DATTEL TECHNOLOGY
OMNICHANNEL DATA CAPTURE
Each dataset is a culmination of several datapoints captured through various channels that revolves around a consumer’s daily life for holistic overview.
Who should join?
PROBLEM SOLVERS & INNOVATORS
ELIGIBILITY
Public – anywhere around the globe
18 years old and above
Individuals, teams, startups or research/educational institutions (maximum 3 person per team for incubation).
How it is evaluated?
CONSUMER JOURNEY
Novel way of capturing consumer journey and behaviour using innovative techniques, methodologies or technological solutions.
IMPACTFUL
Able to capture and analyze data through methods that are innovative and relevant to Dattel’s Consumer Intelligence approach.
FEASIBILITY
Possibility to be adapted into Dattel’s product line or be offered as part of Dattel’s commercial services.
What is the reward?
BRING YOUR IDEA TO ASEAN
1st – US$ 1,500
2nd – US$ 500
3rd – US$ 200
✔ 2-month incubation
✔ Prototype development
✔ Monthly allowance
✔ Access to mentors and advisors
✔ Free office space
✔ Data Science & technology support
✔ Access to curated consumer data across 10 verticals
How to submit ideas?
IDEAHACK SUBMISSION
Where to get more info?
DOWNLOAD INFO PACK
You can download the full details of IDEAHACK from this link.
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