What is IDEAHACK?

GLOBAL CONSUMER INTELLIGENCE CHALLENGE

An open innovation initiative by Dattel that brings together inter-disciplinary talents across the globe to find new perspectives, ideas and innovative technology-based solutions that will allow us to understand consumers better.

Data Science

Psychology & Sociology

Ideahack

Research & Analytics

AI / IOT / Blockchain Techies

Why IDEAHACK?

THE COMPLEX CONSUMER

Join us on a mission to understand consumers in ways that goes beyond traditional approach. We want to be able to do so at the speed of business as consumers have become hyper connected. The consumer behaviour has become extremely complex and constantly evolving. The rapid pace of Industrial Convergence that is driven by technological advancement and digitalisation requires us to view consumers beyond singular lens.

HOW WE USED TO TRY TO UNDERSTAND CONSUMER

TOP-DOWN PERSPECTIVE
◘ Reactive
◘ Client-activated
◘ Hypothesis-based
◘ Problem-focused
◘ Explanatory 

WE NEED TO VIEW CONSUMERS HOLISTICALLY

BOTTOM-UP PERSPECTIVE
◘ Proactive & innovation-driven
◘ Exploratory & limitless variables
◘ Consumer journey-focused
◘ Continuous behaviour & attitude study

DATTEL TECHNOLOGY

OMNICHANNEL DATA CAPTURE

Each dataset is a culmination of several datapoints captured through various channels that revolves around a consumer’s daily life for holistic overview.

Data Capture

Who should join?

PROBLEM SOLVERS & INNOVATORS

Data Science

Psychology & Sociology

Research & Analytics

AI / IOT / Blockchain Techies

ELIGIBILITY

Public – anywhere around the globe
18 years old and above
Individuals, teams, startups or research/educational institutions (maximum 3 person per team for incubation).

How it is evaluated?

CONSUMER JOURNEY

Novel way of capturing consumer journey and behaviour using innovative techniques, methodologies or technological solutions.

IMPACTFUL
Able to capture and analyze data through methods that are innovative and relevant to Dattel’s Consumer Intelligence approach.

FEASIBILITY
Possibility to be adapted into Dattel’s product line or be offered as part of Dattel’s commercial services.

What is the reward?

BRING YOUR IDEA TO ASEAN

1st – US$ 1,500
2nd – US$ 500
3rd – US$ 200

✔ 2-month incubation
✔ Prototype development
✔ Monthly allowance
✔ Access to mentors and advisors

✔ Free office space
Data Science & technology support
Access to curated consumer data across 10 verticals

How to submit ideas?

IDEAHACK SUBMISSION

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Where to get more info?

DOWNLOAD INFO PACK

You can download the full details of IDEAHACK from this link.

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