CEO of #Dattel, Ashran Dato Ghazi explains about the launch of inaugural global consumer intelligence challenge #IDEAHACKbyDattel today – the first-ever competition of its kind, together with 14 partners.

Dattel’s partners for IDEAHACK, namely from Accenture, Dentsu, Wunderman Thompson, Value Innovation Group, Malaysia Digital Economy Corporation (MDEC), University Malaya, University Teknologi Mara, Help University, Ustart Global, Management & Science University (MSU), The Co., Beta Foundation, New Entrepreneurs Foundation, Technopreneurs Association of Malaysia (TeAM) & E3Hubs.

#IDEAHACK a global and open innovation initiative that aims to bring together inter-disciplinary talents from data science, research and analytics, psychology and sociology with AI and IOT talents and advocates to find new perspectives, ideas and innovative technology-based solutions that will enable better understanding of consumers.