Today, we launched an inaugural global #consumerintelligence challenge, #IDEAHACK! IDEAHACK is an open innovation initiative that brings together inter-disciplinary talents across the globe to find new perspectives, ideas and innovative technology-based solutions that will allow us to understand consumers better. “We want to reach out to potential collaborators globally who view data and consumer intelligence differently – just like us at Dattel. IDEAHACK is an opportunity for data-loving people anywhere in the world who have unorthodox ideas of capturing the consumer journey or behaviours using innovative techniques, methodologies or technological solutions, to take their ideas further,” said Ashran Ghazi, Chief Executive Officer of Dattel.

Present to witness the launch were our esteemed partners for IDEAHACK, namely from Accenture, Dentsu, Wunderman Thompson, Value Innovation Group, Malaysia Digital Economy Corporation (MDEC), University of Malaya (UM), MARA University of Technology (UiTM), HELP University, Ustart Global, Management & Science University (MSU), The Co., Beta Foundation, New Entrepreneurs Foundation, Technopreneurs Association of Malaysia (TeAM) & E3Hubs. Think you have awesome ideas that are worthy of being put front and centre? Do not wait any longer and miss this once-in-a-lifetime opportunity. Submit your awesome ideas by 30th November 2019 at ideahack.dattel.asia.